Since being signed to Ford Models almost 10 years ago when I was only 18, friends, family, co-workers and strangers alike have asked me what it's like to be a model, as if it were a mysterious job. My response is always just as mysterious: "It's all smoke and mirrors.

Cooperating as its "face," it was the smoke-and-mirrors fallacy of the advertising industry that I was most concerned with. It seemed destructive to invest $250 billion a year on capturing and contouring the public's perception but not contribute anything in return. The industry's inauthentic approach of putting profit before people did not sit well with me.

So I created Called2Create based on my belief that people need to be empowered to know the truth and beauty of who they really are and what they are capable of, with or without products. I wanted advertising to benefit people so that in addition to buying products, they would be empowered by that advertising.

Called2Create's underlying philosophy is "Thoughts become things," and its motto is "Empowered ads, empowered lives." Currently, everyone interested in how advertising influences them is invited to sign up as C2C continues to expand and prepares to launch its first "season" this summer, aligning the advertising industry with its audience.

Each Called2Create season will run three months, producing a total of four campaigns a year. The campaigns will each be centered on an empowered theme (e.g., trust, acceptance, abundance) that the advertising community will be "called2create" by participating. These campaigns position the conscious community as the client for which advertising agencies have to compete.

Agencies (or artists) submit ideas for campaigns that center on advertising each season's theme. Members of Called2Create browse these ads, voting on the ones they like the most. Earning votes is done by shopping within aligned businesses (Empowered Alliances), one vote for each dollar. As the seasons unfold, a winning ad will emerge. Every campaign is designed to be interactive so that the C2C community remains involved, educated and, more important, empowered during the creation of, voting on and production of every ad.

Our intention is to act as a bridge linking the public, the products they purchase and the advertising industry that affects them, to empower people with the ability to shift the way we think, feel and believe about ourselves, each other and our world through the effect of advertising.

After being exposed to campaigns such as Dove's "Campaign for Real Beauty"; movements such as Saatchi & Saatchi's Lovemarks, which sees a future beyond brands; and organizations like the Foundation for a Better Life, which promotes through its "Pass It On" campaign, Called2Create joins the advertising evolutionary mix. Creating messages that inspire, unite, educate and enlighten is the call of this movement. As paradigm pioneers, we are shifting our focus from products and profit to invest in the people and our planet.

Called2Create's newest campaign, "Seven Ways to Change Our World," joins our award-winning, inspirational commercial, "The Declaration of Empowerment," in gathering momentum and getting the message out. Acting as the initial exposure and giving C2C's mission depth, relevance and scope, these ads were created by a professional advertising team I put together. "Seven Ways" is currently breaking ground to inform the public how they can create one, and/or all of, the following in their daily lives: possibility, prosperity, empowerment, love, joy, beauty and connection. Inviting public participation, "Seven Ways" allows our audience to contribute content in the form of photos, videos, stories and quotes as well as sending e-cards.

During Called2Create's initial gestation, Arizona Tea Co., Interview Magazine and Lizzie Grubman PR have supported its growth. Additional opportunities are emerging with companies and brands such as Berkley Merchant (berkeleymerchant.com), Dove, LinkShare.com, Prophet (Prophet.com), Saatchi & Saatchi, Smart Water, Vitamin Shoppe, Waleda International and Whole Foods Market as C2C positions itself with advertisers, individuals and the businesses they support. Leading companies focused on the fast-emerging motivational, inspirational, green and sustainability markets, such as Hay House, are among the first to respond and understand the importance of Called2Create's empowering mission.

Nothing is more fulfilling than feeling and seeing the potential of a new model of beauty emerging now -- one that builds beliefs based in joy that can't be bought or sold, lasts longer than any lifestyle or trend and invests in the only currency worth anything -- love.

The creative age is here: I'm Called2Create -- are you?

Sky Sheridan is founder of the conscious Ad-venture, Called2Create.  Find out how to empower your thoughts, feelings and beliefs about yourself, others and the world by clicking here-->www.Called2Create.com and awaken your creative capacity and infinite potential now.
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Firstly let's start with a brief definition of what living on purpose is all about. This is about having a mission in life which is bigger than you and your needs. It is about the possibility of finding greater meaning and contribution in our lives and is definitely about feeling that we have the power to and are able to make a difference in the world and that our life has been worthwhile. We are fully engaged, we live our passions and we have inner peace and contentment with ourselves. Essentially we have discovered self-mastery and we don't judge ourselves against other people's standards. All of us no matter what we say want to feel significant in some way but the difference is how we see our ability to become so.

We are unfortunately programmed from the moment we begin to attend school and interact with others and through conditioning from the environment around us to believe that our purpose in life is achieved by what we have and what we do so our focus becomes geared towards acquiring things and competing with others for power, status and success in life. Our ego conscious takes over and we start to believe that we are separate to everyone else and that we must compete to accomplish and to accumulate and that resources are scarce. This ego teaches us that our reputation is who we are but essentially this is a false belief. The problem here, however, is that we look for confirmation and assurance outside of ourselves and our power and happiness becomes dependent upon others opinions. All our energy goes in to getting promoted, a bigger house, a fancy sports car, the latest fashions or getting to retirement perhaps losing weight or finding a partner before we really start to live and feel good about ourselves. This kind of living breeds fear and self limiting beliefs and there is little wonder that we have the plethora of societal problems that we have today.

True personal transformation starts with recognising that our power comes from within not our external situation. Looking inwards enables us to tap into our true authentic self and a state of oneness and connection with others. It is here where we are able to re-connect with source or god or the universal intelligence, dependent upon your belief system. It is only from a place deep within that we can truly discover who we truly are and what our calling in life is.

Abraham Maslow coined the phrase 'self-actualisation' as an explanation for a place where we can find fulfilment and where we can live our passions and our heart's desire or in other words a more purpose driven life. Once you begin to live out your destiny you stop living for the approval of others.

Self-actualised people are centred people with a mission in life requiring great energy. Their mission becomes their reason for existence, devoted to duty, totally self reliant and independent from love and respect. They accept themselves and others and the natural world exactly the way it is and see human nature as it is without crippling guilt, regrets or shame. They are unhampered by convention, live in the moment and are spontaneous in their inner life thoughts. Maslow believed that humans have four basic needs that must be realised before the point of self-actualisation occurs.

They are as follows;

1) Physiological needs

Food, shelter, sleep, stimulation, activity.

2) Safety needs

Security and protection from harm.

3) Love and belonging needs.

Love, friendship, comradeship.

4) Esteem or Ego needs.

Self respect, personal growth, autonomy.

Maslow observed that a new discontent or restlessness would develop unless the individual is doing what he individually is fitted for, unthreatened and fearless from the unknown.

So living an enlightened life is the same as living on purpose and is what Wayne Dyer describes in his new book 'The Shift-From Ambition to Meaning' when 'you stop striving and you start arriving' moving from a point of ambition to a life of meaning . You stop doing things based on what 's in it for you and begin to start really serving others and become part of something bigger that drives you in your daily focus and allows you to detach from the outcome. The joy is in the journey far more than the destination point and this awakening to a higher level of consciousness returns human nature to its source, from where it came from and to a state of oneness with all.

The many benefits are obvious from the internal peace and contentment and personal growth and development that comes with knowing you are living a life of intention and your creation. There is joy in what life has to offer you rather than it being a permanent struggle as well as tackling the bigger issues in our society through greater connection and service to all.

Kath Roberts is a business mentor and entrepreneur who coaches others in how to set-up their own home-based business selling personal development products and creating the kind of life they have always dreamed of. To learn more please visit Alchemy4thesoul.com:
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